When you first begin looking for a racecar sponsor, you may be enthusiastic and hopeful.  However, if your search goes on for awhile, and you have no luck, it can be quite disheartening.  Although this is understandable, you can’t let it get you down. Truly, your passion is one of [...] Read more »

While searching for a racecar sponsor, your feelings may range from frustration, to hopefulness, to happiness (when you’ve finally landed one). However, if you’re spinning your wheels, while others are racing around with impressive company names on their cars, you may also experience a twinge of envy. That’s understandable, particularly [...] Read more »

While many consider racing to be an individual sport, every driver needs a crew – and a sponsor.  In fact, one reason why it’s so hard to find the latter is that everyone is targeting the same prospects; and the competition can get just as nasty as it can on [...] Read more »

When you’re searching for a racecar sponsor, every detail counts.  Everything, including your appearance, attitude, personality, proposal, and beyond, must make someone want to listen to what you’re saying. In fact, as is the case with commercials, direct-mail letters, or other sales materials, what you say in the first few [...] Read more »

As we’ve established, it takes a lot of effort to find a racing sponsorship; and even more to maintain it. After all, as your sponsor’s partner, you’ll have to promote the business and bring in more customers, using those great ideas that you outlined in your proposal. Indeed, it takes [...] Read more »

Because looking for a racecar sponsor involves selling yourself, like any good salesperson, you must be able to overcome any objections that business owners might have. Of course, you’re probably used to dealing with prospects who doubt that it’s financially prudent.  But what do you do if someone’s not even [...] Read more »

While finding a racecar sponsor is easier if you’re more well-known, getting notoriety without a sponsor is difficult.  Yes, it certainly is ironic.  Therefore, you must find ways to increase your visibility. For example, instead of waiting for someone to request your presence at, say, a grand opening, find out [...] Read more »

When looking for a racecar sponsor, act as if you’re searching for a job.  After all, like any employers, your prospects will want to know why you think you’d be a good fit for them. So, as is the case for anyone looking for employment, you should research all of [...] Read more »

When searching for a racecar sponsor, remember that it can be difficult to get someone to write you a check.  That’s okay, though, because trading for necessities that you would’ve paid for on your own can be as good as getting money.  So, figure out who could provide some essentials. [...] Read more »