Never Shatter Your Professional Image

Although social media can help you to find a racecar sponsor, it can also hurt your chances if you’re careless.  Facebook, for example, is fast becoming notorious for being the instrument of more than one infamous misstep. So, beginning with the basics, remember that your racing career is a business, [...] Read more »

Find a Sponsor by Giving ‘em the Business

As you search for a racecar sponsor, no doubt, besides pinpointing promising prospects, you’re brainstorming ways of boosting their influx of customers.  Be aware, though, that some are interested in marketing only to other businesses; and these require a different approach. However, you can get their attention, while simultaneously giving [...] Read more »

Stop Spinning Your Wheels

Surely, you’ve heard countless times how important it is to write down your goals and keep a personal calendar to list and track your daily progress.  Whether or not you’ve ever done this before, if you really want to find a racecar sponsor, you have to do it now. One [...] Read more »

You Don’t Always Have to Finish First to Have a Winning Sponsorship

Many drivers worry that they’ll have trouble finding racecar sponsors if they don’t have winning records.  However, that’s not really a big issue. Unfortunately, though, some, who think that it’s vital, make the mistake of vowing to win virtually every race.  That’s the real turn-off, as prospective sponsors don’t know [...] Read more »

Don’t Limit Your List of Prospects

In your search for a sponsor, you’ve undoubtedly made, or are making, a list of prospects.  This is one of the most important parts of the process, which is an on-going project, as the possibilities are endless. Certainly, you’re also constantly thinking of new ways to increase business for your [...] Read more »

Don’t Reveal Too Much, Too Soon

When you’re searching for a racecar sponsor, there’s another reason why you shouldn’t present your proposal too soon.  At some point, you may meet a prospect who sounds very enthusiastic about partnering with you.  In fact, this person may immediately start talking about all of the great things you can [...] Read more »

You’ll Know When it’s Time to Propose

While networking can benefit virtually any businessperson, it’s actually one of the most important aspects of searching for a racecar sponsor.  That’s because it’s essential to acquaint yourself with others who can introduce you to potential partners. Remember, it’s almost always a total waste of time, energy, and resources to [...] Read more »

Shine Up Your Promotional Vehicle

When you’re looking for a racecar sponsor, everyone you contact will have many questions.  Therefore, you must always be prepared with a brochure that’s packed with vital information. This is an essential part of the thoroughly professional approach that’s required in this business.  In fact, it will show that you [...] Read more »