Now You’re in Business(es)!

As we’ve established, it takes a lot of effort to find a racing sponsorship; and even more to maintain it. After all, as your sponsor’s partner, you’ll have to promote the business and bring in more customers, using those great ideas that you outlined in your proposal.

Indeed, it takes a lot of creativity to build a successful racing career. You’ll also need a great deal of marketing know-how and advertising expertise; and you must be a star salesperson. Yep, that’s all part of the deal.

If you’re afraid that this is all over your head, don’t worry; you’re way more inventive than you think. How else could you keep finding ways to go faster? Or devise intricate strategies, dependent upon split-second timing and decision-making, to maneuver around the track, defeat your opponents, and live to race another day? Yeah, all of that comes right from your own head.

Therefore, if you feel somewhat under-qualified to dream up the next great ad campaign, remember – you can do it! However, if you’re having trouble, it may just be that your technique needs some polishing. If so, take one, simple trip to the library, where countless books on marketing and advertising will be at your disposal – for free!

So, read up on the subjects, and you can bet that the ideas will soon begin to flow. Oh, and while you’re there, you might want to pick up some books about the entertainment industry as well. After all, you’re in that business, too! Oh, and also in leisure, sports marketing, product promotion, etc., etc.

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